Design

Introducing or launching a new product? Be inspired by beauty brand Glossier's approach to creating a new product email campaign. You'll be impressed!

It's easy to leave an online order. Email marketers are presented with the challenge - and opportunity - of saving the sale via email. Enter cart abandonment emails. When done well, these emails are super effective and critical for any online retailer. Today, we'll offer our top design tips to optimize your cart abandonment emails.

Keep it simple! When it comes to email design, a few brands excel at keeping their emails free of clutter. Get inspired with these examples and design tips.

If you missed the Litmus Email Design Conference this week, don't fret! We rounded up the best email design tips: check 'em out.

Check out how brands are using Olympic email design to get in the spirit. We spotted five ways marketers are tapping into the games in email.

Take a look at how one brand, like Fitbit, maintains a consistently fun and engaging email stream design. See what design tips can improve your emails.

When it comes to celebrity email newsletters, which famous faces are sending the best ones? We compare a few brand emails and share design do's and don'ts.

Some of the most inspiring email design trends are coming from hot startups. See how brands like Hello Fresh, Lyft, and Caspar are tackling newsletters.

Summer is the perfect time to think of ways to refresh your email marketing. We've rounded up 21 design tools and resources as a guide to refresh your visuals and make your emails pop!

Why do images in emails sometimes look blurry on smartphones? How about in high-DPI displays, such as in iPhone's Retina display? Check out our 3 best practices on how to optimize your images for mobile email in this workshop!

The 4th of July means barbecues, fireworks, parades, and, yes, patriotic email campaigns! When it comes to sending 4th of July email designs, there's more to a successful campaign than a red-white-and-blue color scheme. Here are some excellent email examples that go beyond the colors of the flag, plus tips for making your 4th of July email designs stand out from the rest.

Learn how A/B testing email design changes can influence your audience's reaction to variables like call-to-action buttons, layout, and background color.