Expertise

Justine Jordan, Head of Strategy and Community at Beefree shares how she has seen the email industry evolve over the last 10+ years and her hopes for the future.

From streamlining workflows to enhancing creativity, AI offers intriguing opportunities for businesses and individuals alike. Learn how Beefree's Senior Content Marketing Specialist is navigating the world of GenAI and making it their superpower for all things content creation.

Discover the top 5 best AI email assistants, their features, limitations, costs, and everything in between. Plus -- learn how to choose the best one for you.

Strategic timing, effective segmentation, and value-driven engagement are the key ingredients to maximize impact and engagement during the holiday shopping season. Our friends at Really Good Emails partnered with industry experts Val Geisler and Gregg Blanchard to discuss the most effective tactics.

A successful rebranding is not simply changing the logo design or tweaking the brand’s tagline. It is about changing consumers' perceptions of the brand. Learn how email marketing can help you successfully launch your new brand to the world.

What is an email sender reputation? How do you check your reputation in the first place? Are there any practices to maintain a good sender reputation? These are the questions we'll answer together in this article without overwhelming you with irrelevant technical jargon.

Chris Norton, host of Embracing Marketing Mistakes and a Founder of an award-winning PR agency, shares his process for writing PR pitch emails that get results. 

Content writer and marketer Kruit Shah shares why email marketing is one of the best mediums for building a personal brand. Plus, key strategies for building a personal brand with email marketing.

Discover how to optimize your email marketing strategy by understanding and leveraging the stages of lifecycle email marketing. From awareness to advocacy, learn actionable tips to get started.

Discover key strategies for overcoming Outlook's HTML rendering limitations and create beautiful HTML email templates.

Explore the future of email marketing trends like AI personalization, multi-channel experiences, and other innovative digital strategies for enhanced engagement.

Whether you're a seasoned marketer or just starting out, this guide provides actionable tips and best practices to help you optimize your campaigns and achieve higher conversion rates