Expertise

For most businesses, the ability to convert leads into customers can mean the difference between profitable operations and unsteady income that causes it to ...

Email marketing is one of the marketing techniques with the highest potential for revenue - for every $1 you spend on email marketing, you can expect a retur...

In the dynamic landscape of digital marketing, an email sign-up form serves as an instrumental tool in fostering connections between businesses and audiences.

In the ever-evolving world of marketing, email automation is a stand-out feature that has changed how businesses engage and retain customers. With this tool,...

Email marketing automation makes it possible for businesses to send personalized emails at the right time to maximize opens and click-throughs. This marketin...

One of the best places to get to know a customer and build their relationship with your brand is from within their inboxes. Did you know email marketing has ...

Email marketers, stay informed about the Gmail unsubscribe tool. What you need to know to manage subscribers effectively!

It takes time to design the perfect survey. If your survey invitation emails are ready to go, you're probably wondering: will your subscribers respond or completely ignore them? To engage your readers and boost response rates, follow these tips for sending well-designed survey invitation emails. You'll be sure to get feedback in no time!

For this month's spotlight, we're featuring Beefree's very own Shivangani "Shiv" Bedi. In our search for an Email Marketing Consultant, Shiv came highly recommen...

Creating effective and engaging emails is essential for any business looking to grow and engage with their audience. However, the email creation process can ...

Can you walk us through your journey as an email marketer and what led to you being at Parcel? As with most email marketers, my journey has been windy and in...

High remote team productivity is essential for the success of a company. While remote teams could be geographically apart, they must work together to achieve...