AI in Email Marketing: How Technology Will Affect Your Campaign
Using AI in email marketing can do a lot for your business. By 2035, businesses are expected to see $14 trillion in additional revenue from AI, plus a 38% ri...
Expertise
Inside the Inbox: Industry Insights & Email Excellence
GDPR Guidelines for Email Marketing
In order to do email marketing, you have to collect a lot of personal data from your customers. It’s your responsibility to keep that data private and safe —...
Guide: How to Use Email Marketing to Boost Brand Awareness
Establishing your brand identity is extremely important for any business. But it takes careful, consistent work — and for small businesses, it has the potent...
5 Tips for Dark Mode Email Design
Dark mode is becoming more and more popular. Many consumers view their texting conversations, social media feeds and email inboxes in dark mode to save their...
How to Use Thank You Emails to Engage Your Customers
How do you feel when someone gives you a heartfelt “thank you” message? Most likely, you feel pleased, happy and valued. When someone tells you thanks, that ...
Empathy in Email Marketing: In A Crisis, Keep It Simple
Email marketing in a crisis can be tough. When it comes to serious topics or crisis situations, it’s difficult to know what to say — and your brand might be ...
How to Craft Late Delivery Emails to Apologize to Your Customers
Shipping delays are a common issue for ecommerce brands, especially right now. USPS, FedEx and UPS are all experiencing shipping disruptions due to the COVID...
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Grow Your Business with Cold Email Marketing Campaigns
Cold email marketing campaigns can have a lot of benefits for your business: These unsolicited emails are scalable and effective. But if you don’t handle the...
How to Build an Email Follow-Up Campaign
Do you ever find yourself struggling to close a sale or hold on to a customer? If so, focusing more heavily on email follow-up campaigns might be just what y...
Email Crisis Communications: How to Adjust Your Marketing Amid the Coronavirus Pandemic
Last week, the COVID-19 virus was declared a pandemic and a national emergency in the U.S. This announcement has impacted individuals and companies alike in ...
15 Essential Email Marketing Terms Defined to Make Your Life Easier
There's a lot of misinformation and confusion when it comes to email marketing terms. Many are used in the wrong context and other terms are difficult to und...
Welcome Email Series: Strategy, Timing and Subject Lines
Do you send a welcome email series to new subscribers? If not, we’d encourage you to start. This type of email series is hugely beneficial and carries a high...
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