Industry insights

A SaaS welcome email is like the opening act of a grand opera; it sets the tone, introduces the main characters, and creates an air of anticipation.In other ...

Go beyond a single welcome email! Help your users get started with your product or service with a getting started email campaign that's friendly and easy to follow, and turn new sign-ups into loyal customers with our 5 design tips.

Membership renewal emails are a critical step in your customer retention and relationship process. These emails should be carefully designed to resonate with a specific audience group: one that's already engaged with your brand. Inviting them to continue their relationship with you—whether by renewing, upgrading, or subscribing—should be well-crafted and thoughtful. Here are some easy tips on how to do it.

A strong, on-brand, and engaging experience is everything in e-commerce. Digital communications become the central focus of your brand’s marketing efforts wi...

Happy Pride Month! This month's blog spotlight our very own Content Specialist, Emily Santos. Before working with BEE, they operated their very own Brand Stu...

A product launch is the culmination of months or years of intensive work by multiple departments and teams, and making that product successful is a challenge...

Just when you thought you had Millennials figured out, here comes Gen Z. Being that Gen Z's current age ranges from 11-26, it's safe to say that they are now...

Today’s incoming higher education students are part of Generation Z. Meaning that when it comes to choosing the right university for them, they are likely to...

In 2021, U.S. colleges and universities raised an impressive $52.9 billion toward their fundraising goals. Alumni donations accounted for 23% of that total, ...

If you look close enough, you'll find that most places serve you with a personalized experience. Like how Starbucks asks for your name when ordering, and Ama...

The higher education industry encounters numerous challenges in the process of designing a great college newsletter. Challenges such as, struggling to keep u...

With 2022 coming to a fast close, now is the time to start planning and creating end-of-year email campaigns to thank your stakeholders and stay top of mind ...