How to Create a Transactional Email to Boost Your Conversions
As an e-commerce brand, transactional emails are one of the most effective weapons in your marketing arsenal. Transactional emails have higher open rates tha...
Industry insights
Get to Know Your Customers Day: 5 Email Design Ideas
Do you send Get to Know Your Customers Day emails? This fun "holiday" takes place on the third Thursday of every quarter — in January, April, July and Octobe...
Small Business Saturday Email Ideas to Make Your Local Business Stand Out
Small businesses, are you ready to market yourself on Small Business Saturday? This is an important holiday for local businesses, so seize the opportunity to...
Back to School Emails that Struck the Right Tone
Back to school in 2020 looks more than a little different. At least for now, the COVID-19 pandemic has changed how we live: Many children are attending schoo...
Employer Branding Emails That Build Connections with Your Ideal Applicants
Are you looking for ways to brand your business and connect with potential employees? Employer branding emails might be just what you need. These messages ar...
Top Webinar Invitations: Tips, Examples & Templates
How many webinar invitation emails do you find in your inbox each week? You've probably seen dozens, if not hundreds, of webinar invitations over the course ...
How to Craft an Appointment Confirmation Email That Your Customers Will Read
Appointment confirmation emails are absolutely essential to send to your customers. These reminders can help decrease no-shows and increase your revenue, whe...
Fundraising Emails to Help Those Struggling During the Pandemic
Fundraising emails can go a long way in raising both financial support and general awareness for a cause. But often, they can be extremely tricky to write. H...
Abandoned Cart Email Marketing to Increase Your E-Commerce Sales
Abandoned cart email marketing is a must for any e-commerce business. Not sold? Take a look at these stats: Over 49% of abandoned cart emails are opened. 50%...
How to Craft Late Delivery Emails to Apologize to Your Customers
Shipping delays are a common issue for ecommerce brands, especially right now. USPS, FedEx and UPS are all experiencing shipping disruptions due to the COVID...
How To Use E-commerce Email Segmentation To Increase Sales
Email marketing is one of the most effective tools for E-commerce. In fact, according to a survey conducted by Constant Contact, more than 90 percent of resp...
How to Craft Inviting Re-Engagement Emails to Reactivate Users
Over time, your email list tends to fall away: Most email marketing databases degenerate by 22.5 percent each year. That’s a lot of valuable customers who ar...
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