Designing Accessible Emails Is Easier Than You Think with Beefree

Email accessibility isn’t just about ticking boxes. It’s about making sure every message you send is truly for everyone. When your emails are easy to read, navigate, and understand, you’re opening the door to connection, trust, and inclusion.

What is an accessible email and why does it matter‍?‍

An accessible email is one that people with disabilities can read and interact with, often using screen readers or assistive technologies. With 16% of the world’s population living with a disability and the European Accessibility Act taking effect in 2025, inclusive design is not an option, its a requirement.

Why accessible emails are hard to create:

Let’s face it. Email accessibility can feel overwhelming. Even though 77% of marketers say it’s a priority, only 8% actually follow through. Why?

• WCAG compliance can feel complex.
• Manual checks for headings, alt text, or color contrast eat up time.
• Many tools require advanced coding knowledge or external plugins.

It’s easy to fall behind when accessibility isn’t built into your process.

Your quick guide to creating accessible emails in Beefree

At Beefree, we believe everyone deserves great email. That’s why we’ve made accessibility a natural part of the design process, not an afterthought. Whether you’re designing for screen readers, color contrast, or content clarity, our tools help you build emails that work for everyone.

1. Built in QA with Smart Check

Beefree integrated accessibility into your workflow with Smart Check. This feature proactively scans your design for common issues that could impact your email or page performance and accessibility. Smart check flags:

• missing alt text for images and visuals.
• color contrast on buttons and titles.
• heading structure and language attributes.

Think of this as your built-in accessibility expert that allows you to make fixes without ever having to leave the builder.

To learn more about Smart Check visit our help center, or watch the video below:

2. Keep accessibility top of mind

With Beefree, inclusive design is second nature. You don’t need to worry about the “how”, just focus on your message. We’ve included:

• Alt text fields for every image and visuals in your designs.
• Title and Paragraph blocks for clear content hierarchy.
• Typography controls (font size, line height, spacing) to ensure your content stays accessible and on-brand

3.  WCAG best practices made easy

You don’t need to be a developer or accessibility expert to design accessible emails. Beefree handles the coding for you, following WCAG best practices in the HTML it generates.

• Semantic HTML structure (<h1>, <h2>, <p>) generated automatically.
• ARIA roles applied correctly so screen readers can distinguish layout from data tables.
• Mobile-responsive designs by default, ensuring accessible emails on every device.

Beefree’s commitment to accessibility

At Beefree, we’re passionate about inclusive design because it improves the experience for everyone. We believe that:

• Accessible content = better content
  
• Great design should work for all your readers
  
• You shouldn’t need to code to create inclusive emails

While we’ve made important strides in making it simple to create WCAG-compliant emails, accessibility is an ongoing journey, and we’re committed to continuously learning, iterating, and strengthening our mission.‍

Ready to make your emails more inclusive?

Accessible emails aren’t just the right thing to do. They’re the smart thing to do. They help you connect with more people, build trust, and reflect your brand’s values.

The next time you design an email, pause and ask: What if inclusion was built into everything you create? With Beefree, it already is. Try the Business plan and start creating accessible emails in just a few minutes.

FAQ

How easy is it to create accessible email with Beefree?

1. Add alt text to your images, GIFs, social, stickers, and icons.
2. Structure content with titles, paragraphs, and lists instead of manually styled text.
3. Check CTAs and titles' color contrast and fix them before sending the email.
4. Let Beefree’s HTML engine do the rest, applying accessibility best practices automatically.

That’s it. You’ve just created a more inclusive, responsive email, without leaving the builder.

Does Beefree comply with WCAG standards?

While we can’t guarantee full compliance since final results depend on design choices, but we make it easier to create emails that are more inclusive and aligned with accessibility guidelines.

Do I need coding skills to create accessible emails in Beefree?

‍No. Beefree takes care of the code for you. You just design using our tools, and the output is both responsive and accessible.

What if my team is new to accessibility?

‍That’s exactly why Beefree builds accessibility into the workflow, so you can design compliant and inclusive emails (even if you’re not an accessibility expert, yet).